Paige and I had the lovely opportunity to be shown around the Keedo factory by founder Nelia Annandale-Schutte. It was fascinating learning how each garment is designed and made here in Cape Town by talented local designers and seamstresses. Once a garment has been designed, the master pattern is drawn up by hand and then graded into different sizes using a computer programme to ensure no fabric is wasted and is printed out on big sheets of paper. A cutter using a cutting machine that can cut up to 300 layers of fabric at a time, cuts out the pieces of fabric which are sewn together to make the garment.
From the sewing room the garment is ironed and quality control checked before being folded, packaged and sorted for shipment. Each year, as part of the Keedo Cares Project, a t-shirt is designed and R10 from each t-shirt sold goes towards a very special lady, Mama Amelia Poswa who offers a home for destitute kids. Nelia gave me a sneak peek at next year’s, very cool, animal print t-shirt. Learn more about this project and other Care projects on their website.
Upstairs at the factory, the designers use nature as their inspiration and design outfits that are fun and comfortable for your kids to be able to play freely in. I was lucky enough to see next year’s winter range which was part inspired from a trip Nelia made to the Netherlands and their national flower, the tulip. This range will no doubt be a hit when it reaches stores next winter. The factory and factory shop are at 9 Transvaal Street, Paarden Eiland. Please use email email@example.com to contact their head office and for more information.
A big thank you to Nelia and her team for showing me the behind the scenes of this proudly South African clothing brand.